CONCEPT 12A
FREELANCE PRODUCER / PROJECT LEAD
Interdisciplinary / Integrated / Hybrid
Production | Project Management | Client Services | Consultancy

ABOUT

Hi, I’m Tialda — a freelance project lead / senior producer with a love for the strange mix of order and chaos that comes with creative work.
I’ve spent over a decade producing everything from ATL advertising campaigns, social campaigns, brand development and design, stills- and TVC/video shoots, art projects, small events, exhibitions, books down to artsy tech projects, often jumping into projects that are fast-moving, experimental, or slightly undefined. A lot more than shown in my portfolio here, and a lot more than I am allowed to share. 😅
I have experience managing teams, training interns and juniors, client management, scoping, and helping out with wider company operational management.
I work across disciplines and media, and have been fortunate enough to work with a variety of brilliant creative minds like Erik Kessels, Max Siedentopf, Iain Tait and Richard Turley.
My role often blends production, project management, client services, creative problem solving, and improvisation. I enjoy being the calm in the storm, the one who keeps things on track without killing the vibe.
Over the years, I’ve produced for brands like eBay, Vans, Eastpak, Timberland, Xero, Hinge, and Google Creative Lab, as well as for smaller creative and cultural clients.
I’ve worked with big teams and small ones, remote and on-site, in established systems with full production support and in complete production freefall running full ATL campaigns without agency infrastructure.
Outside of client work, I am working on Hahaha, a personal book project inviting graphic designers from around the world to share laughter in their own language.
I care about good ideas, kind people, and making things work ❤️